Developing Compelling Infographics for Increasing Donor Engagement and a Consistent Visual Brand Identity

As the lead designer at Reader to Reader, a small literacy nonprofit, I developed several infographics and the organization’s brand delivery. Along with several visual and interactive design assets, I produced an infographic annual report to donors that demonstrated the impact of Reader to Reader’s work in order to support increasing donor giving and engagement. In developing the brand identity for the organization, we knew we wanted it to be playful, colorful, and engaging. This t-shirt design with custom illustration is a visual extension of that brand identity.

  • Role Lead Designer, Visual Designer, Illustrator
  • For Reader to Reader
  • Date 2014
  • Type infographic, apparel design

Infographic annual report to donors, Reader to Reader

T-shirt design, Reader to Reader